Keyword Research is the core of search engine optimization (SEO). It's about finding the terms that people type into search engines like Google.
You can use a free or paid tool to identify these terms. You'll also want to consider user intent when selecting keywords. Users who search "buy dishwasher" have commercial intent while Keyword Position Tracker those who search "best dishwasher" have informational intent.
Keyword Difficulty
Choosing which keywords to target can be challenging, especially for new websites. It’s important to choose keywords that align with your audience’s search intent, but also consider the level of competition. A keyword’s difficulty score can be an effective metric to help you decide whether or not it’s worth targeting.
The exact calculation of a keyword’s difficulty may vary from tool to tool, but fundamentally it’s an educated guess of how hard or easy it would be for a website to rank for that particular term in SERPs. The keyword difficulty metric is made up of a number of factors, including the quality of existing pages ranking for that term and the domain authority of those sites.
It’s a good idea to prioritize targeting keywords with low or medium difficulty scores, especially for new websites. However, a high difficulty score does not necessarily mean that a keyword is unattainable, particularly for established websites with strong domain authority and high-quality backlinks.
Keyword Volume
Performing keyword research is more than just looking for keywords with high search volume. You also need to think about user intent when selecting your target keywords. Incorporating keyword research into your content strategy helps you create pages and content that address the questions, problems and solutions that your audience is searching for online.
Search volumes are a great way to gauge user demand and how competitive a keyword is to rank for. However, it’s important to keep in mind that volume can vary depending on location. What may be considered a low search volume in the US, for example, might be a high search volume in another country.
Keyword research is a key component of any comprehensive organic marketing strategy. By balancing competitiveness, likelihood to rank and keyword search volume, you can develop a content and organic SEO plan that’s right for your business. Contact our digital marketing experts to learn more about how we can help you develop and execute a successful keyword and content strategy.
Keyword Intent
Whether you're creating SEO content or optimizing your website, user intent is a crucial component. It determines the type of content you'll create and how you'll optimize a page. It also determines the types of users you'll attract. This makes keyword research one of the most important components of marketing strategies.
Identifying the searcher's intent isn't as straightforward as simply looking at the keywords themselves, however. You can try typing the keywords into a search engine to see what results come up and which pages are ranking for them. This will give you an idea of what you'll face in terms of competition and what kind of page search engines will deliver to users.
Search engines are geared toward connecting a searcher with the best page that matches their intent. This is why you should always focus on user intent during your research process. This will help you ensure that the content you create and the pages on your website match your audience's needs and interests, which will encourage them to convert.
Keyword Topics
A keyword is one or more words that people enter into a search engine in order to find websites and answers to their questions. When you do keyword research, you are identifying the terms that your customers use to connect with your business.
It’s important to think of keywords as not just a set of words, but as queries or questions that users enter into search engines in order to locate information, products, and services. When you understand your customer and the types of queries they are entering, it is easier to shape your content strategy to meet those needs.
To do so, start by taking a look at the competition in the SERPs for your selected keywords. What are the top results and how are they structured? Using tools like Google Keyword Planner, you can input the search terms of competing pages and see what supplementary keywords the search engine maps with their content.